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Consumer behaviour

Solomon, Michael R  

Talgervill  

6  

78:30 klst.  

2016  

Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.  

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